BRAIN CAPITAL · FOR EMPLOYERS AND BENEFITS LEADERS
In the AI economy,
the human brain is
the scarce asset.
Brain health starts with your five senses, the inputs your people’s best thinking runs on. Measure them, manage them, and keep your team sharp.
- In use at PALM Healthand Vi at La Jolla Village
- Built with researchers fromColumbia, Johns Hopkins and Harvard
- Routledge book chapterCo-authored with Columbia and an NIH scientist
- AARP AgeTechCollaborative portfolio
The brain economy is here.
As AI takes on execution, the human job becomes judgment: directing agents, checking their work, owning the result. The World Economic Forum and McKinsey now call brain capital a strategic economic asset, and economists at MIT name human judgment as the limit on AI-driven growth.
Brain capital has no measure
for the brain itself.
There is an index for countries and a questionnaire for mood. The neurological half, the part that changes quietly for years, has nothing. The brain is the only organ in our body without a vital sign. Memory tests catch change late, and biomarkers belong in clinics.
Keep your edge at work.
Your senses are the brain’s inputs. Think of the brain as the engine and your senses as the fuel. When an input slips, the brain works harder to keep up, and nobody notices until it shows up somewhere else. The fix is often simple: smell training rebuilds, hearing aids amplify, lenses correct.
The senses also change first, years before memory, so measuring them over time creates a practical prevention window. Hearing loss is the largest modifiable risk factor for dementia (Lancet Commission, 2024).
Measure. Manage. Repeat.
Measure
All five senses, at home, in 30 min. A result for every sense.
Manage
A next step for every result, starting at home, with care pathways into the benefits you already offer.
Repeat
Retests show what changed, so you can track brain capital like everything else that matters.
Brain health starts here.
Mental health programs cover how people feel. SuperSenses covers how the brain takes in the world: at home in 30 min, nothing to diagnose, and the why behind every result. It sits beside the wellbeing programs you already run, and people can share results with their own clinician.
One kit. For them, or for someone they love.
The same kit works for your employee and for the parent they help care for. Caregivers get a view of a parent’s senses over time, instead of a phone call after a fall.
Results belong to your people.
Each person owns their results and chooses what happens next. You see the program, never a person: how many took part, how many next steps were taken, and what changed at retest.
We never sell the interventions.
We don’t grade our own homework. We point people to the care and benefits they already have, and show whether it worked.
IN PRACTICE
“You don’t have to accept that that’s just the way it is.”
Jerry
Cybersecurity consultant
“I’ve implemented this with all of my patients.”
Dr. Sita Kedia, MD, MPH, IFMCP
Triple board-certified neurologist · Chief Medical Officer, PALM Health
Start with a Phase 1 rollout.
Pick a defined group, agree on the measures that matter, and get a readout. People test at home in 30 min with nothing to install, and we report participation, retests, referrals and follow-through.
Or find us at HLTH: Club Startup, Kiosk 127-43, between the Startup Acceleration Stage and the HLTH Cafe, Nov 15 to 18.
Sources: World Economic Forum and McKinsey Health Institute, The Human Advantage (Jan 2026). Catalini, Hui and Wu, Some Simple Economics of AGI (Feb 2026). Lancet Commission on dementia prevention, intervention and care (2024). SuperSenses is a general wellness product, not a diagnostic instrument.